Article DécryptageGéo: MyEasyFarm raises €1M to accelerate the agro-ecological transition of the agricultural and agri-food sectors, thanks to its MyEasyCarbon solution

The round of financing associates the Business Angels of the WeLike, INSEAD, JOJ CAPITAL, NETANGELS, ALTENS INNOVATION, INDIA LIMA, and RANDALLI networks, with the support of BPI and the Grand Est region and the support of EY VENTURI, Scal'Enov, HECTAR, La Ferme Digitale and Angelsquare.

The fundraising will be used to develop the first Low Carbon projects in France and Western Europe.
Founded in 2017 and expert in Precision Agriculture, MyEasyFarm originally developed a platform that centralizes all the information and data needed by farmers to manage their inputs as closely as possible to the needs of the crops. MyEasyFarm already has over 1,000 users in Western Europe. Last summer, the start-up completed its offer with its new nugget: MyEasyCarbon, the digital platform that allows farmers to generate carbon credits for their field crops.

MyEasyFarm's objective is to avoid the emission of 1 million tons of CO2 by 2025, while remunerating farmers for their changes in practices towards a more sustainable agriculture.

The carbon issue in the agricultural world
As the second largest emitter of greenhouse gases (GHG), agriculture accounts for approximately 20% of CO2 emissions, but it is also a formidable "natural carbon sink" capable of storing carbon in the soil. The set of measures proposed to reduce CO2 emissions or increase carbon storage in the soil is called "Carbon Farming", which is made possible by changing farmers' cultivation practices, which are more virtuous for the environment.

In this context, MyEasyFarm has designed the MyEasyCarbon application entirely dedicated to the management of CO2 emissions from field crop farms. The application allows the calculation of GHG emissions and carbon storage in the soil, the simulation of potential gains in carbon credits and the monitoring of the Low Carbon project over a minimum of 5 years. The innovation of MyEasyCarbon lies in the use of satellite data and data from agricultural equipment to generate reliable and verifiable carbon credits.

MyEasyFarm is part of the first class of HECTAR, the largest gas pedal of AgTech and FoodTech innovations founded by Xavier Niel, the startup association La Ferme Digitale, the competitiveness clusters B4C and Agri Sud-Ouest Innovation and many innovation networks in Agriculture.

In March 2022, MyEasyCarbon was the 1st application certified by Bureau Veritas, compliant with the Label Bas Carbone Grandes Cultures set up by the Ministry of Ecological Transition in July 2021. The digital platform was also cited during the COP26 in Glasgow by the World Economic Forum as one of the 10 Challenge Carbone applications. MyEasyCarbon has also been certified by the Solar Impulse Foundation as a cost-effective and environmentally friendly solution and was recently recognized during the EDP PULSE challenge.

Supporting the agro-ecological transition of the entire agri-food chain
With MyEasyCarbon, MyEasyFarm goes even further in supporting the agro-ecological transition by offering a global solution that addresses CO2 emissions issues: from the farmer to the agro-industry concerned with meeting Scope 3 requirements, including low-carbon project leaders such as cooperatives. Thanks to its accurate and reliable analysis of carbon emissions, MyEasyCarbon is becoming a reference tool for the entire value chain of the agri-food sector:

It supports farmers in their agro-ecological transition by providing them with additional income through the sale of carbon credits;
It supports cooperatives in the deployment of their decarbonization projects: from raising awareness among farmers to monitoring and completing projects by generating reliable carbon credits;
MyEasyCarbon supports industrial companies subject to Scope 3 constraints in order to improve their carbon footprint. Mandatory for companies with more than 500 employees, Scope 3 is one of the three levels of gas emissions established in the GHG Protocol, which corresponds to indirect emissions related to raw materials (Agriculture for food companies). It is the most important part of a company's emissions.
The simplified version of MyEasyCarbon has already won over 1,500 farmers by offering online carbon assessments in only 20 minutes.

In France, the market represents 100,000 potential farms and all players in the agri-food sector.

The opinion of Business Angels Investessor
Marie-Catherine Boinay and Patrick Ferbeck, Business Angels Investessor, who investigated MyEasyFarm's application on behalf of the WeLike Network, made the following observation: "Its technological advance is significant, its technical platform is solid and it deals with a key issue for farmers: precision agriculture and carbon footprint management. Well established in its ecosystem, MyEasyFarm has developed partnerships with large cooperatives, agricultural equipment distributors as well as manufacturers."

 

To find all the necessary sources and information:

Press release from MyEasyCarbon
Press release from MyEasyCarbon 1st application certified Low Carbon Label by
Bureau Veritas

Press release MyEasyFarm, partner of Vivescia, for the launch of a Simplified Diagnosis
Article Référence Agro on the collaboration with Vivescia
Reportage "How to grow differently?" France 2 TV news ● MyEasyCarbon presentation video
MyEasyCarbon website

Article by La rédaction machinisme, 03/10/2022 AT 11:2

This document contains elements protected by copyright. Reproduced by MyEasyFarm with the permission of CFC Paris. Telephone: 01 44 07 47 70.

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