NEWSLETTER MYEASYFARM - MARCH 2026
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Editorial: Innovation and Action at the Heart of the Agricultural Transition |
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Spring 2026 marks a decisive milestone for MyEasyFarm and, more broadly, for the transformation of our agricultural model. In the face of climate challenges and geopolitical instability, regenerative agriculture is emerging more than ever as the strategic solution to ensure our food sovereignty and the resilience of our supply chains.
To support this momentum, we are proud to share with you several major milestones in our development. Obtaining B Corp™ certification, the result of two years of rigorous commitment, as well as our inclusion in the Hub France IA’s 2026 Map, validate our vision: to make technology a force for the common good. Ensuring data reliability remains our priority, as evidenced by our new interoperability with manufacturer AVR for the automation of yield data.
We had the opportunity to highlight this commitment to the climate and soil in recent weeks at the European Carbon Farming Summit and the ChangeNOW Summit. These valuable opportunities for dialogue confirm that the agribusiness sector is ready to accelerate its transition on a large scale.
Mobilization continues on the ground. Our teams are continuing their international expansion and look forward to meeting with you very soon to discuss your projects at the trade shows in London, Munich, and RibeirĂŁo Preto.
We hope you enjoy reading this issue.
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L'Oréal merges beauty and regenerative agriculture for a greener tomorrow
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As the world's leading beauty company, L'Oréal is making regenerative agriculture the foundation of its resilient supply chain. With a goal to source 100% of its priority raw materials sustainably by 2030, the group leads 10 major projects worldwide. A flagship example is their partnership with Cristal Union in France, where L'Oréal provides premiums and technical support to farmers transitioning to regenerative sugar-beet cultivation—a crucial ingredient for fragrances that secures farmer livelihoods while restoring soil health.
Source : wbcsd.org
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MyEasyFarm obtains B Corp™ certification
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After two years of rigorous commitment, MyEasyFarm has officially joined the global community of B Corp™-certified companies. This distinction validates our environmental and social practices and reaffirms our mission: to make agricultural technology and data a true force for the agroecological transition and the common good.
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MyEasyFarm and AVR Partnership: Automation of Yield Data
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MyEasyFarm is enhancing its interoperability by partnering with Belgian manufacturer AVR through the DjustConnect platform. Potato growers can now automate the secure upload of their harvest data and yield maps. This is a major step forward in transforming raw data into actionable decisions, optimizing yields, and facilitating the transition to agroecology with full autonomy.
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European deployment: MyEasyFarm is equipping the Lower Silesia 360° project in Poland
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MyEasyFarm is taking a significant step forward by providing its MRV (Monitoring, Reporting, Verification) platform to the strategic “Lower Silesia 360°” project led by EIT Food. This large-scale program supports 200 Polish farmers in their transition to regenerative agriculture across more than 20,000 hectares. By centralizing reliable field data, our technology enables concrete alignment of agricultural practices with the sustainability commitments of major industrial players such as Bunge, PepsiCo, and Malteurop.
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[Reminder] Scope 3: Don't let your commitments go unsubstantiated
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We’ve discussed the issue of Scope 3 emissions in recent newsletters and on social media: they often account for 90% of the food industry’s emissions. The transition to sustainable agriculture is a complex challenge, and we know it can be difficult to navigate strict regulations and fragmented data.
Have you had a chance to check out our white paper? It was designed to help you turn this complexity into a simple action plan.
Bonus: Watch the replay of our webinar featuring a testimonial from Cristal Union, which has already engaged 9,000 farmers in a “Zero Footprint” initiative.
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MyEasyFarm is included in the France AI Hub's AI Map 2026
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It’s official: MyEasyFarm has been selected as one of the key players in the 2026 Map of AI Startups and Suppliers in France. This inclusion, officially announced at Paris Bercy, is a true recognition of our AgTech expertise. It underscores our commitment to developing increasingly powerful artificial intelligence solutions to address the challenges of precision agriculture and accelerate the transition to a low-carbon economy.
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Check out the list of events MyEasyFarm will be attending in the coming weeks:
- April 28–30 : FutureChain - London, GB
- April 27–May 1 : Agrishow - Ribeirão Preto, Brazil
- April 29-30 : VDI Smart Farming - MĂĽnchen, Germany
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MyEasyFarm at the heart of the European Carbon Farming Summit
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Our teams were in Italy for the European Carbon Farming Summit (Credible Project). Guillaume Vial, Victoria Garcia, and Vittorio Boneschi shared our vision for a technological and scientific transition. Key points: scaling up through digital MRV (illustrated by the GAIAGO program), building a European infrastructure for Scope 3 emissions with leaders such as EIT Food and KPMG, and the economic viability of carbon farming through innovative tools like MyEasyBiomass.
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A look back at our participation in the ChangeNOW Summit
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The MyEasyFarm team attended the ChangeNOW trade show at the Grand Palais in Paris to connect with stakeholders committed to the ecological transition. It was an opportunity to strengthen our partnerships with our peers and partners (Biosphères, Gaiago, Carbone Farmers...), as well as to forge new strategic relationships with investors and future clients. A fruitful event that confirms that unity is strength when it comes to building the agriculture of tomorrow.
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