EDITO
As agriculture rises to meet the challenges of climate transformation, data-driven, field-proven solutions are becoming indispensable.
At MyEasyFarm, we work every day to support carbon project developers, agri-food leaders, cooperatives, and sustainability consultants with reliable, interoperable platforms — empowering them to measure, report, and verify their impact in low-carbon and regenerative agriculture.
In this issue:
🌱 The challenges of Regen Ag and Scope 3 reduction: Dive into successful examples and tips to succeed.
🔍 What’s new at MyEasyFarm: New partnership in Brazil,
RegenAg/Verra use case, investment, latest events we attended... — discover how we’re accelerating agricultural decarbonization and data traceability before you go on holiday.
Whether you're structuring a Scope 3 decarbonization strategy, scaling regenerative practices, or seeking compliance-ready insights, this newsletter is crafted for you.
Beyond environmental goals, farmer profitability and livelihoods are top priorities. Thus far, no yield losses have been reported. Initiatives like drip irrigation, cover crops, and organic fertilisers in southern Spain have improved resilience and triggered adoption by neighboring farms.
For Unilever, “regenerative” must mean real ecosystem restoration—be it soil, water, or biodiversity—not mere adoption of practices.
Source: foodnavigator.com
As environmental awareness intensifies, businesses find themselves under increasing scrutiny for their impact on the planet. This scrutiny extends beyond their own operations, peering deeply into
their supply chains – the intricate web of suppliers and customers that fuel their activities.
This brings us face-to-face with Scope 3 emissions, an often-neglected, yet potentially enormous elephant in the corporate greenhouse gas room.
Source: sustainability-news.net
This
collaboration is leveraging MyEasyFarm's innovative MyEasyCarbon platform to measure, report and verify (MRV) the reduction and removal of greenhouse gases (GHGs) in Conectta Carbon's carbon farming initiatives, with a particular focus on the MATOPIBA region, especially in Western Bahia, supporting the growth of regenerative agriculture and the carbon market in Brazil.
Following the success of previous partnerships, MyEasyFarm is providing its proven MRV technology to support Conectta Carbon's projects, according to recognised standards such as VERRA VM0042.
MyEasyFarm has been selected for EIT Food's Fast Track to Market initiative, and has secured investment from EIT Food to accelerate the commercialization of its digital solutions across Europe.
This step further strengthens the collaboration between MyEasyFarm and EIT Food, following its entry into the prestigious RisingFoodStars program in 2024.
ReGeneration has been using MyEasyFarm's solution, MyEasyCarbon, to support regenerative agriculture projects as part of the Verra VM0042 methodology. Discover the video testimonial from Felix Noblia, Co-founder of ReGeneration.
At MyEasyFarm we believe that the best way to improve our solutions is to listen to those who use them every day:
Find out more about the events MyEasyFarm will attend in the coming months:
- 15th to 17th of July Cool Farm Event - Bristol UK
MyEasyFarm attended various events over the past few weeks. Discover some of them :
MyEasyFarm was at the World Agri-Tech Summit South America in Sao Paulo at the end of June.
MyEasyFarm attended to the Brightlands Campus Greenport Venlo EIT Food AI and Robotics Demo day. More than 150 participants, panellists, start-ups, companies and investors made this first edition at the Brightlands Campus Greenport in Venlo, Netherlands, a great success.
MyEasyFarm was invited to attend the Field Day Crop Production Innovation at the AMAZONE experimental farm in Germany, near OsnabrĂĽck.
MyEasyFarm took part in the FoodTech Expo in Campinas, in the Sao Paulo region, at the beginning of June.
A very interesting event to get in touch with industry leaders and above all the most important FoodTech event in Latin America.