MyEasyFarm, a French AgTech startup specializing in regenerative, low-carbon, and precision agriculture, and Conectta Carbon, a pioneering Brazilian company specializing in carbon credit origination and sustainable development services, have announced a strategic partnership.
This collaboration will leverage MyEasyFarm’s innovative MyEasyCarbon platform to measure, report, and verify (MRV) greenhouse gas (GHG) reductions and removals in Conectta Carbon’s carbon agriculture initiatives, with a particular focus on the MATOPIBA region, notably in western Bahia, thereby supporting the growth of regenerative agriculture and the carbon market in Brazil.
MyEasyFarm will provide its proven MRV technology to support Conectta Carbon’s projects, enhancing scientific rigor and scalability in the generation of carbon credits, in accordance with recognized standards such as VERRA VM0042.
Download the images associated with the press release here.
