Dear readers,
First of all, thank you for all the feedback you sent us about this newsletter. Your comments help us make each edition more relevant, so please keep them coming!
This month, find out why Schweizer Zucker chose MyEasyFarm to collect primary data from its growers for Scope 3 reporting, and learn more on the extension of the Regen Ag programme in Romania. You can also watch the replay of our regenerative agriculture webinar with Biosphères, and catch up on the events where we met many of you this autumn: World Agri-Tech London, the Cool Farm Alliance event and the PwC Agtech meeting.
Enjoy the read, | | Big Food is scaling regenerative agriculture, but credibility still lags behind | The FAIRR investor network assessed 78 listed agri-food companies in its new report, "Regenerative Agriculture: Moving from Ambition to Credibility". Since 2023, the share of companies measuring regenerative agriculture outcomes has jumped from 16% to 54%, and more than half now link regen ag to their Scope 3 strategy (up from 24%). Yet only 28% have set quantified targets (down from 35%), and just 4% have outcome-based targets. The message is clear: commitments now need to be backed by verifiable field data.
Source : fairr.org
| | Schweizer Zucker chooses MyEasyFarm for its Scope 3 reporting | | Schweizer Zucker AG, Switzerland's sole sugar beet processor, has entrusted MyEasyFarm with a large-scale primary data collection initiative across its grower network. Growers fill in our Simplified Carbon Diagnostic, a 30-minute questionnaire they can complete on a smartphone. Each farmer receives an individual GHG assessment, while Schweizer Zucker gets an aggregated dashboard that feeds directly into its Scope 3 reporting. The first wave mainly involves growers in southern Germany. | | MyEasyFarm and AIDER – Expansion of the Regenerative Agriculture programme in Romania | | MyEasyFarm and the Romanian farmers’ association AIDER are extending the AgroDurabil regenerative agriculture program for a second year, with financial support from Société Générale Global Solution Centre Romania. The program will include more farms and a new, simplified assessment tool, to measure the impact of regenerative practices. | | Webinar replay: From Field to Proof – Scaling Regenerative Agriculture | Did you miss our webinar on 15 October?
François Thierart (CEO, MyEasyFarm) and Sébastien Roumégous (founder, Biosphères) explained how agronomic expertise and a flexible digital MRV infrastructure make it possible to scale regenerative agriculture from a few pilot plots to entire supply basins. The session includes real-world use cases and is available with multilingual subtitles. | | Team spirit, 10 km at a time | | On Sunday 12 October, members of the MyEasyFarm team laced up their running shoes for the 10 km of the Reims Champagne Run. Our team moves forward together in the fields and on our platform, and it turns out we do on the road too! Well done to all our runners, and thanks to everyone who came to cheer us on. | | Would you like to give your work a sense of purpose by helping to drive environmental change in agriculture? Are you passionate about new technologies in agriculture?
Join us and help shape the development of MyEasyFarm.
| | | | | | | Country Manager - DACH Region | | | | | | | Autumn has been busy! Here is a look back at the events where we met many of you over the past few weeks...
| | MyEasyFarm at the PwC Agtech meeting | On the 21st of October, Karis Souza and Dennys Abreu attended the Agtech Meeting in Piracicaba.
Karis was part of a round table on value creation, attended by agri-food companies and other key players.
| | Cool Farm Alliance Annual Event | | On the 7th and 8th of October, Christophe Zöllner presented on stage the regenerative agriculture programme that an agrifood company run on our platform, covering oilseed rape in the UK and wheat in Poland. | | MyEasyFarm at the World Agri-Tech Summit London | On the 22nd and 23rd of September, François Thierart and Christophe Zöllner were in the EIT Food area at the World Agri-Tech Summit in London, a great opportunity to meet key decision-makers from around the world. Missed our team?
Get in touch to explore how MyEasyFarm can help you. | | | | | | | Copyright © 2026 MyEasyFarm, All rights reserved.
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