Article Pluriel agri: How does digital technology lighten the mental load?

Interview with François Thierart, co-founder of MyEasyFarm and regional ambassador for La Ferme Digitale.

The start-up network La Ferme Digitale aims to promote innovations and solutions for sustainable agriculture. Many of them have invested in the field of plant protection. Among the challenges identified: traceability and the reduction of phytosanitary product use.n entry to the AMG soil model.

Is plant protection one of the areas covered by La Ferme Digitale start-ups?
Of our 120 start-ups, almost 30% are working in this field, in a variety of forms. Some choose to develop biocontrol products, while others develop decision-support tools. For the latter, several issues are at stake. The first involves reducing doses without penalizing yield. This translates, for example, into the development of tools for recognizing weeds during application, so as to target them more effectively. In some cases, these techniques can reduce doses by up to 90%, which is very promising. Traceability is also becoming a key issue. Farmers are increasingly being asked to tell operators which product they are using, when and at what dosage. A number of start-ups are developing OADs to make his job easier, and to ensure that he complies with regulations.

Article by Julien Durand-Réville, November 2023

This document contains elements protected by copyright. Reproduced by MyEasyFarm with the permission of CFC Paris. Telephone: 01 44 07 47 70.

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