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MyEasyFarm sets up in Brazil
Brazil is one of the world's leading agricultural producers. But Brazilian agriculture is about much more than that. Many farmers are now looking to the long term, working on the health of their soils and deciding to switch to precision farming.
MyEasyFarm has had an international vocation since its creation, in particular because of its partnerships with agricultural equipment manufacturers (John Deere, CNH, AGCO, Claas, Kubota, etc.) and its ISOBUS certification. The MyEasyFarm platform is available in 7 languages.
Brazil is one of the world's largest agricultural powers (soya, cotton, meat, etc.) and is even known as the "Farm of the World". It has achieved this by adapting quickly to demand and bringing to market new products, which have sometimes eclipsed the older ones.
To do this, Brazilians have thought about many agricultural techniques and many have switched to precision agriculture. Non-tillage and modulation have been developed there since the 2000s, while digital agriculture (drone, satellite, weather forecasting, etc.) has arrived more recently. MyEasyFarm accompanies farmers in this digital transition.
After setting up in Milan, Italy, MyEasyFarm goes further and opens a new office in Piracicaba, Brazil, in the heart of the AgTech Valley, at theAgTech Garage, the AgTech startup incubator
Martin Lucidarme, a 25-year-old agricultural engineer with a dual Franco-Brazilian degree (AgroParis and the University of São Paulo), is in charge of MyEasyFarm's Brazilian operations. His mission is to "tropicalize" MyEasyFarm, develop a network of Brazilian distributors, support farmers and make MyEasyFarm one of the reference solutions in Precision Agriculture in Latin America[/vc_column_text][/vc_column][/vc_row].
