The Rio Grande do Sul-based company's high-tech machines combine data through a series of sensors on the platform named "Telemetria Stara" to improve the performance of field operations. Now, this platform is integrated with the MyEasyFarm solution.
MyEasyFarm's technology extracts greater value from the data collected in the field by machines and employees as it cross-references these inputs and generates information for decision making. MyEasyFarm has been operating in Brazil since 2021 and in different countries around the world has already served about 1,000 producers interested in discovering the benefits of digital and connected agriculture.
In Brazil, agtech works with files in the standard Shape format and also with the ISOBUS tractor and implement communication technology.
Connection generates innovation
The idea is that the producer or agronomist consultant can access soil data, input application and harvesting in one place. "By saving time in analysis and handling, the producer is able to improve the profitability of his production," says Martin Lucidarme, Operations Coordinator at MyEasyFarm in Brazil.
In addition, it is possible to synchronize operational planning, access to satellite images, generation of maps by recommendation and real-time tracking using the startup platform, which also allows the user to visualize where his Stara machines and machines of other brands are located.
The main objective of both companies is to optimize the time of the farmer and the rural producer and to generate savings in the end. By creating variable rate application cards, the objective is, for example, to reduce the use of inputs.
In the medium and long term, the system also allows for the comparison of plots on the property so that the producer can invest in areas with higher production potential. Another advantage of history generation is the possibility of repeating successful practices and avoiding actions that have proven ineffective. According to Lucidarme, the intelligent management provided by the combination of Stara and MyEasyFarm technology generates a "constant evolution" of agriculture.
Article by Marina Salles, March 28, 2023
This document contains elements protected by copyright. Reproduced by MyEasyFarm with the permission of CFC Paris. Telephone: 01 44 07 47 70.
