Article La French Tech East: MyEasyFarm raises €1M to accelerate the agro-ecological transition of the agricultural and agri-food sectors, thanks to its MyEasyCarbon solution

The round of financing associates the Business Angels of the WeLike, INSEAD, JOJ CAPITAL, NETANGELS, ALTENS INNOVATION, INDIA LIMA, and RANDALLI networks, with the support of BPI and the Grand Est region and the support of EY VENTURI, Scal'Enov, HECTAR, La Ferme Digitale and Angelsquare.

Founded in 2017 and expert in Precision Agriculture, MyEasyFarm originally developed a platform that centralizes all the information and data needed by farmers to manage their inputs as closely as possible to the needs of the crops. MyEasyFarm already has over 1,000 users in Western Europe. The start-up completed its offer with its new nugget last summer: MyEasyCarbon, the digital platform that generates carbon credits on field crop farms.
MyEasyFarm's objective is to avoid the emission of 1 million tons of CO2 by 2025, while paying farmers for their changes in practices towards a more sustainable agriculture.
The carbon issue in the agricultural world
As the 2nd largest emitter of greenhouse gases (GHG), agriculture accounts for about 20% of CO2 emissions, but is also a formidable "natural carbon sink" capable of storing carbon in the soil. The set of measures proposed to reduce CO2 emissions or increase carbon storage in the soil is called "Carbon Farming", which is made possible by the change in farming practices of farmers, more virtuous for the environment.
In this context, MyEasyFarm has designed the MyEasyCarbon application entirely dedicated to the management of CO2 emissions from field crop farms. The application allows the calculation of GHG emissions and carbon storage in the soil, the simulation of potential gains in carbon credits and the monitoring of the Low Carbon project over a minimum of 5 years. The innovation of MyEasyCarbon
lies in the use of satellite data and data from agricultural equipment to generate reliable and verifiable carbon credits.
MyEasyFarm is part of the first class of HECTAR, the largest gas pedal of AgTech and FoodTech innovations founded by Xavier Niel, the startup association La Ferme Digitale, the competitiveness clusters B4C and Agri Sud-Ouest Innovation, and many innovation networks in Agriculture.
In March 2022, MyEasyCarbon was the 1st application certified by Bureau Veritas, compliant with the Label Bas Carbone Grandes Cultures set up by the Ministry of Ecological Transition in July 2021. The digital platform was also cited during the COP26 in Glasgow by the World Economic Forum as one of the 10 Challenge Carbone applications. MyEasyCarbon has also been certified by the Solar Impulse Foundation as a cost-effective and environmentally friendly solution and was recently recognized during the EDP PULSE challenge.

With MyEasyCarbon, MyEasyFarm takes its support for the agroecological transition a step further by offering a comprehensive solution that addresses CO2 emissions challenges: from farmers to agri-food company to meet Scope 3 requirements, including low-carbon initiatives such as cooperatives. Thanks to its accurate and reliable carbon emissions analysis, MyEasyCarbon has become a go-to tool for the entire agri-food value chain:
It supports farmers in their agroecological transition by providing them with additional income through the sale of carbon credits;
It supports cooperatives in rolling out their decarbonization projects: from raising awareness among farmers to monitoring and completing projects by generating reliable carbon credits;
MyEasyCarbon supports manufacturers subject to Scope 3 requirements in order to improve their carbon footprint. Mandatory for companies with more than 500 employees, scope 3 one of the three levels of greenhouse gas emissions established in the GHG Protocol to indirect emissions linked in particular to raw materials (agriculture for agri-food companies). It represents the largest share of emissions within a company.
The simplified version of MyEasyCarbon has already won over 1,500 farmers by offering online carbon footprint assessments in just 20 minutes.
In France, the market represents 100,000 potential farms and all players in the agri-food sector.