Article Startupnews BR: MyEasyFarm and Stara announce partnership for the agricultural market in Brazil

Connection easy and exchange of data exchange secure with the modules Connect and Consent modules of AgriTrust

MyEasyFarm relies in particular on Agdatahub's new AgriTrust solution, which secures the connection to the MyEasyFarm platform and manages farmers' consents.

AgriTrust's Connect module will provide users with enhanced security and easier access to MyEasyFarm and connected third-party applications, including MyPlots.

The AgriTrust Consent module manages all consent requests for access to data hosted in the MyEasyFarm platform.

MyEasyFarm is certified Data-Agri (label for the security of agricultural data developed by FNSEA and Jeunes Agriculteurs) since 2019, which guarantees its users the protection, security and non-sharing of their data.

The implementation of AgriTrust's Consent module goes beyond the Data-Agri label and allows farmers to selectively exchange part of their data with their partners in a secure digital environment.

Here are just a few examples: send a list of plots and their outlines to a farm contractor and get back the yield maps, share your crop rotation with the agricultural advisor at your Chamber of Agriculture or Cooperative, give access to your changes in cultivation practices to your Low Carbon Project Sponsor.

Thanks to AgriTrust Consent, farmers and the entire agricultural supply chain will finally be able to exchange data with complete confidence, while remaining in control.

Data interoperable between MyPlots and MyEasyFarm via API-Agro

MyEasyFarm data offers will also be published in the API-Agro catalog, which will allow data exchange with other applications in the catalog, including first and foremost the MesParcelles solution of the Chambres d'agriculture France. This data exchange will of course be controlled by the AgriTrust Consent module.

Initially, farm and plot data are available in this exchange. The data flow will be enriched during the year and will allow a farmer using both MyParcelles and MyEasyFarm to transfer the data of his planned and realized interventions and to avoid any re-entry between the solutions.

" Collaborating with Agdatahub and using their solutions will allow MyEasyFarm to meet the requirements of the new European regulation on data governance (Data Governance Act) that will come into force in Europe in September 2023. But above all, this partnership will allow our farmers to secure access and control the sharing of their data with other agricultural actors", says Francois Thierart, CEO of MyEasyFarm.

" The platform intermediation of data intermediation platform third party of intermediary offered by Agdatahub finds all its meaning in an implementation that respects the data and their rightful owners. It is to develop trust by promoting the return of value to agricultural producers through digital solutions that we work daily. The ecosystem set up within this framework clearly shows the need to organize access to data for the agricultural sector," emphasizes Sébastien Picardat, Managing Director of Agdatahub.

For Bruno War, Director Deputy Director of Chambers of Agriculture France " The Chambers d'Agriculture accompany farmers in the use of digital technology to promote the creation of value and the optimization of production resources. MesParcelles, a digital solution created by the Chambers of Agriculture, is a parcel management tool that provides farmers with security in terms of compliance with regulations and agronomic monitoring of parcels. For a few years, this solution has been evolving to become a service platform and for that purpose develops its interoperability with other solutions useful to farmers such as the MyEasyCarbon solution developed by MyEasyFarm, in a secure framework thanks to the solutions developed by Agdatahub.

More information on MyEasyFarm :

Publisher of platforms platforms since 2017, MyEasyFarm is a startup French startup AgTech start-up specializing inprecision farming and low-carbon agriculture. Its mission is to support the agricultural world in its agroecological transition through 2 cutting-edge digital solutions: MyEasyFarm and MyEasyCarbon.

Expert in data exchange with agricultural equipment , MyEasyFarm makes it easy to practiceprecision farming . Designed for farmers and agricultural contractors, the platform collects, manages, transfers and analyzes agricultural data from a wide range of sources (fields, satellites, drones, farm machinery, weather, IoT sensors) to reduce the use of inputs and improve crop management. The MyEasyFarm platform boasts prestigious customers such as KUBOTA, MICHELIN, LIMAGRAIN, VIVESCIA and SYNGENTA, and equips over 1,200 farmers in France and Western Europe.

First application certified Label Low Carbon Label by Bureau Veritas, MyEasyCarbon is a application for food industry players (farmers, cooperatives, agribusinesses) to measure and reduce CO2 emissions/soil carbon storage in agriculture and generate additional revenues in the form of reliable carbon credits.

MyEasyFarm is based at VillagebyCA Reims and a of offices in Italy, in Netherlands, in Russia and Brazil. The MyEasyFarm team is made up of 25 people from engineering schools in Agriculture/Agronomy and IT. MyEasyFarm is part of many associations in the AgTech field (La Ferme Digitale, Agronov, Pôle de compétitivité Agro Sud-Ouest innovations, la chaire AgroTIC, Terrasolis, 4pour1000, ...) MyEasyFarm is supported by the BPI, Business France and the Grand -Est region and is accelerated by Scal'Enov and HECTAR

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More information on AgDataHub :

Agdatahub is the intermediary of data third party of trusted third party dedicated to sector agricultural sector with its Agritrust digital identity and API-Agro data exchange solutions. In support of these solutions, Agdatahub provides operational consulting missions related to data (project management, technologies, marketing) to support the actors of the agricultural and agri-food sectors in the use of digital technologies.

Follow us on Twitter (@agdatahub_FR) and LinkedIn.

More information on Chambres d'Agriculture France and Mes Parcelles :

MyPlots is the platform digital platform of services for a management management of parcel and of of the farm: mapping, traceability, fertilization management, regulatory and technical-economic approaches, CAP declarations, decision support tools and IOT links, etc.

Follow us on :

Facebook - @MyPlots

Twitter - @MyPlots_

Or on our website : mesparcelles.fr

• Contact : Adeline DE VRIENDT - Director Marketing and Communication MyEasyFarm
• +33 6.09.88.26.43 - adevriendt@myeasyfarm.com