Startupnews BR Article: MyEasyFarm Stara Announce Partnership for the Brazilian Agricultural Market

Connection easy and exchange of data exchange secure with the modules Connect and Consent modules of AgriTrust

MyEasyFarm in particular on Agdatahub’s new AgriTrust solution, which secures connections to the MyEasyFarm platform MyEasyFarm manages farmers’ consent.

AgriTrust’s Connect module will enable userstoenhancesecurityandsimplify access to MyEasyFarm connected third-party applications, including MesParcelles.

AgriTrust’s Consent module manages all requests forconsent to access data hostedon the MyEasyFarm platform.

MyEasyFarm Data–Agricertified (a certification for agricultural data security developed by FNSEA and Jeunes Agriculteurs) since 2019, which guarantees its users that their data will be protected, secure, and not shared.

The implementation of AgriTrust's Consent module goes beyond the Data-Agri label and allows farmers to selectively exchange part of their data with their partners in a secure digital environment.

Here are just a few examples: send a list of plots and their outlines to a farm contractor and get back the yield maps, share your crop rotation with the agricultural advisor at your Chamber of Agriculture or Cooperative, give access to your changes in cultivation practices to your Low Carbon Project Sponsor.

Thanks to AgriTrust Consent, farmers and the entire agricultural supply chain will finally be able to exchange data with complete confidence, while remaining in control.

InteroperabledatabetweenMesParcellesand MyEasyFarm viaAPI–Agro

MyEasyFarm data offerings MyEasyFarm also MyEasyFarm published in the API-Agro catalog, enabling data exchange with other applications in the catalog, most notably the MesParcelles solution from the French Chambers of Agriculture. This data exchange will, of course, be managed by the AgriTrust Consent module.

Initially, data on farms and fields is available through this exchange. The data feed will be expanded throughout the year, allowing farmers who use both MesParcelles and MyEasyFarm transfer data on their planned and completed tasks and avoid having to re-enter information between the two platforms.

"WorkingwithAgdatahubandusingtheirsolutionswillenable MyEasyFarm tomeet the requirements of the new European Data Governance Act, which will take effect in Europe in September 2023. But above all, this partnership will enable our farmers to secure access to and control the sharing of their data with other agricultural stakeholders,” says Francois Thierart, CEO of MyEasyFarm.

" The platform intermediation of data intermediation platform third party of intermediary offered by Agdatahub finds all its meaning in an implementation that respects the data and their rightful owners. It is to develop trust by promoting the return of value to agricultural producers through digital solutions that we work daily. The ecosystem set up within this framework clearly shows the need to organize access to data for the agricultural sector," emphasizes Sébastien Picardat, Managing Director of Agdatahub.

According toBrunoGuerre,DeputyDirectoroftheFrenchChambersof Agriculture,“TheChambersof Agriculture support farmers in using digital technology to promote value creation and optimize production resources.  MesParcelles, a digital solution created by the Chambers of Agriculture, is a plot management tool that helps farmers ensure compliance with regulations and monitor their plots agronomically. In recent years, this solution has evolved into a service platform and, to that end, is expanding its interoperability with other solutions useful to farmers, such as the MyEasyCarbon solution developed by MyEasyFarm, within a secure framework provided by solutions developed by Agdatahub.”

More information on MyEasyFarm :

Adigitalplatformpublishersince2017, MyEasyFarm isaFrenchAgTechstartupspecializing inprecision farming low-carbon agriculture. Its mission is to support the agricultural sector in its agroecological transition through two cutting-edge digital solutions: MyEasyFarm MyEasyCarbon.

Expertindataexchangewithagriculturalequipment, MyEasyFarm makesprecision farming . Designed for farmers and agricultural service providers, the platform collects, manages, transfers, and analyzes agricultural data from numerous sources (fields, satellites, drones, farm machinery, weather, IoT sensors) to reduce input use and improve crop management plans.The MyEasyFarm hasprestigious clients such as KUBOTA, MICHELIN, LIMAGRAIN, VIVESCIA, and SYNGENTA, and serves more than 1,200 farmers in France and Western Europe.

First application certified Label Low Carbon Label by Bureau Veritas, MyEasyCarbon is a application for food industry players (farmers, cooperatives, agribusinesses) to measure and reduce CO2 emissions/soil carbon storage in agriculture and generate additional revenues in the form of reliable carbon credits.

MyEasyFarm isbasedatVillagebyCAReimsandhasofficesinItaly,theNetherlands,Russia, and Brazil. The MyEasyFarm team MyEasyFarm of 25 people who graduated from engineering schools specializing in agriculture/agronomy and computer science. MyEasyFarm a member of numerous associations in the AgTech sector (La Ferme Digitale, Agronov, the Agro Sud-Ouest Innovations Competitiveness Cluster, the AgroTIC Chair, Terrasolis, 4pour1000, etc.). MyEasyFarm supported by BPI, Business France, and the Grand Est region, and is accelerated by Scal’Enov and HECTAR.

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More information on AgDataHub :

Agdatahub is the intermediary of data third party of trusted third party dedicated to sector agricultural sector with its Agritrust digital identity and API-Agro data exchange solutions. In support of these solutions, Agdatahub provides operational consulting missions related to data (project management, technologies, marketing) to support the actors of the agricultural and agri-food sectors in the use of digital technologies.

Follow us on Twitter (@agdatahub_FR) and LinkedIn.

More information on Chambres d'Agriculture France and Mes Parcelles :

MyPlots is the platform digital platform of services for a management management of parcel and of of the farm: mapping, traceability, fertilization management, regulatory and technical-economic approaches, CAP declarations, decision support tools and IOT links, etc.

Follow us on :

Facebook - @MyPlots

Twitter - @MyPlots_

Or on our website : mesparcelles.fr

• Contact:AdelineDEVRIENDT–Directorof MarketingandCommunications MyEasyFarm
• +336 09 88 26 43–myeasyfarm